Registry

Tromarama's Turn On #2 in Times Square

Tromarama《Turn On #2》と真夜中のタイムズスクエア

OPERATOR

Times Square Arts (Times Square Alliance) with the Times Square Advertising Coalition

LOCATION

New York

MODEL

Ad-slot takeover — A monthly commission in which the advertising coalition cedes three minutes nightly to an artist; the July 2026 edition is presented in partnership with The Kitchen

CADENCE

Three minutes nightly, 11:57 pm to midnight, with a new artist each month

SPEC

Synchronized across nearly 100 electronic billboards on Broadway between 41st and 49th Streets

SINCE

2012

STATUS

Active