Registry

DIG SHIBUYA and the Midnight Hour at Shibuya Crossing

DIG SHIBUYA と渋谷スクランブル交差点の一時間

OPERATOR

SHIBUYA CREATIVE TECH Executive Committee (co-hosted with Shibuya Ward); the night-art curation is handled, depending on the year, by MUTEK.JP × ETERNAL Art Space or REFRACTION

LOCATION

Tokyo

MODEL

Ad-slot takeover — As part of the DIG SHIBUYA festival, the late-night hours of the crossing’s large visions — normally sold as advertising (the four-screen linkage package) — are handed over to art screenings

CADENCE

During the annual DIG SHIBUYA festival (winter–early spring), for about 60 minutes from midnight, on the visions surrounding the scramble crossing

SPEC

Four large LED visions around Shibuya scramble crossing, run in sync (109 FORUM VISION, Q’S EYE and others; the participating screens vary by year)

SINCE

2024-01

STATUS

Active