Registry

Tomokazu Matsuyama's Morning Again at Times Square

松山智一《Morning Again》とタイムズスクエアの夜

OPERATOR

Times Square Arts, the public-art arm of the Times Square district management body

LOCATION

New York

MODEL

Ad-slot takeover — Midnight Moment: by tripartite agreement among advertisers, billboard operators and the arts body, participating screens surrender the same three minutes nightly

CADENCE

Three minutes nightly, 11:57 pm to midnight, 364 nights a year; artists rotate monthly

SPEC

Over ninety large LED screens between 41st and 49th Streets, synchronised despite heterogeneous formats

SINCE

2012

STATUS

Active — Tomokazu Matsuyama, Morning Again, holds the April 2026 slot