DOOH Exploration by WallDecaux and OBJ.Studio Across German Cities

WallDecaux と OBJ.Studio、ドイツ14都市の DOOH Exploration

OPERATOR: WallDecaux (JCDecaux Group) with OBJ.Studio as curator
LOCATION: Hamburg
MODEL: Ad-slot takeover — Roughly ten-second art slots inserted into the advertising loop; launched in its current form in summer 2024, with a third edition in 2025 and a silver at the DOOH Creative Challenge 2025
CADENCE: Edition-based, with each work shown for around ten seconds within the ad loop
SPEC: The 2024 edition ran on more than 1,200 digital screens across 14 German cities on the city-light-poster network
SINCE: 2024
STATUS: Active