Registry

Cross Shinjuku Vision and the Calico That Moved Into an Advertising Screen

クロス新宿ビジョンと、広告面に棲みついた三毛猫

OPERATOR

Operated by Cross Space Inc., with operations delegated to Unica and advertising sales handled by Microad Digital Signage

LOCATION

Tokyo

MODEL

Operator commission — The "Shinjuku East Exit Cat" is not a paid advertisement but original content produced and programmed by the vision operator, inserted on a fixed schedule between commercial spots

CADENCE

Broadcasts daily 07:00–01:00 (silent after midnight); the cat wakes when broadcasting begins and appears several times a day, including a CG version on the hour

SPEC

Oval LED, 154.71 m² (H 8.16 m × W 18.96 m), 4K-equivalent, 6 mm SMD pitch; the leftmost ~5.52 m curves at roughly 90°, the remaining ~13.44 m is flat. Built by Hibino

SINCE

2021-07

STATUS

Active