Anatomy of Piccadilly Lights

ピカデリー・ライツ、ヨーロッパ最大の広告面の解剖

OPERATOR: Owned by Landsec; operated by Ocean Outdoor
LOCATION: London
MODEL: Ad-slot takeover — The art slot exists as a nightly donation of minutes by Landsec (CIRCA); the operator explicitly notes that showing an artist implies no endorsement
CADENCE: 24/7 advertising (a six-slot grid rotating every 90 seconds, with a 40-second full takeover hourly) plus the nightly minutes of art
SPEC: 44.62 × 17.56 m (783.5 m²), 5,490 × 2,160 px (c. 11 million pixels), c. 5,500 LED tiles
SINCE: 2017-10
STATUS: Active — The current seamless single screen was lit on 26 October 2017 after the Landsec-led rebuild