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Zach Lieberman and Art in Frame at The Hyundai Seoul

The Hyundai Seoul「Art in Frame」と Zach Lieberman

OPERATOR
Hyundai Department Store (The Hyundai Seoul)
LOCATION
Seoul
MODEL
Operator commission — The department store programs the ultra-wide atrium LED as a picture frame, one artist at a time; Seohyo, the inaugural artist, is credited as supporting the Zach Lieberman edition
CADENCE
Artist-by-artist rotations; the inaugural Seohyo edition ran about two months (Dec 1, 2025 – Jan 31, 2026)
SPEC
An ultra-wide LED at the top of the atrium, directly above the CULTURE HOUSE 1985 signage on the sixth floor
SINCE
2025-12
STATUS
Active