Registry

Daisy Collingridge and Isabel Garrett's Bod in Times Square

Daisy Collingridge & Isabel Garrett《Bod》と真夜中のタイムズスクエア

OPERATOR

Times Square Arts (Times Square Alliance) with the Times Square Advertising Coalition; the March edition was guest curated by Damian Bradfield

LOCATION

New York

MODEL

Ad-slot takeover — A monthly commission in which the advertising coalition cedes three minutes nightly to an artist; Bod was originally commissioned by the Sarabande Foundation in collaboration with Xenia and later adapted for Times Square

CADENCE

Three minutes nightly, 11:57 pm to midnight, with a new artist each month; Bod ran 1–31 March 2026

SPEC

Synchronized across more than ninety electronic billboards on Broadway between 41st and 49th Streets

SINCE

2012

STATUS

Active