Registry

Chengdu's Naked-Eye 3D and Lawrence Argent's I Am Here

成都・春熙路の裸眼3Dと《I Am Here》

OPERATOR

A commercial DOOH surface on Yingjia Plaza at Taikoo Li, Chunxi Road; the naked-eye 3D content is made and programmed by studio Flint Walk

LOCATION

Chengdu

MODEL

Ad-slot takeover — Between standard ad cycles the studio inserts its own naked-eye 3D works; Panda Tribute was shot with the China Conservation and Research Center for the Giant Panda

CADENCE

A few seconds at a time, every few minutes, within limited evening hours

SPEC

A c. 888 m² main screen with a c. 450 m² neighbour, in 8K; the surface bends c. 90 degrees around the corner for anamorphic illusions; LED panels by Liantronics, Shenzhen

SINCE

2021

STATUS

Active